Typography -Final Compilation & Reflection

30/03/2022 - 29/06/2022 (Week 1-Week 14)

Yong Kai Yi (0352826)

Typography
Final Compilation & Reflection

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INSTRUCTIONS:

Task 1: Type Expression and Text Formatting

Task 2: Typographic Exploration & Communication (Text Formatting and Expression)

Task 3(A): Type Design & Communication

Task 3(B): Type Design & Communication

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SUBMISSIONS:

Task 1: Exercise 1 - Type Expression

30/03/2022 - 20/04/2022 (Week 1 - 4)

fig 01: final attempt digitalized words (week 2  / 06/04/2022)

I digitalized the final design for each words in Adobe Illustrator all using Futura std.

fig 02: final attempt digitalized words in pdf (week 2  / 06/04/2022)

GROW:  I flipped the letter 'r' horizontally to form a 'plant' growing out from the letter 'o' .

COUGH: I tried using a lighter typeface and forms the letter 'O' as a 'tongue' and the letter 'C' act as a mouth coughing out the word 'UGH', and also referring to Mr. Vinod opinions that we can add some small letters to form something in the background instead of using graphic elements. 

WINK: The word wink is the idea of an eye blinked with eye lashes, so I arrange the letters following the curve of half of the circle and added ' eye lashes ' below it.

POP: I slightly distort both letter 'P' and make it kind of 'pops out' from the letter 'O'. The small letters in the background is showing the motion of 'popping out'. 

fig 03: animated 'grow' gif (week 3  / 13/04/2022)

I animated the letter 'r' to show like a plant growing from the letter 'o', and I added another flipped letter 'r' at the end just like a growing leaf from the stem of the plant. 

Task 1: Exercise 2 - Text Formatting

13/04/2022 - 27/04/2022 (Week 3 - 5)

fig 04: text formatting jpeg (week 4  / 20/04/2022)

Font : Univers LT Std 

Typeface : Univers LT Std 55 Roman & Oblique

Font size :  62 pt, 10 pt, 9 pt 

Leading: 64pt,12pt,11pt

Paragraph Spacing: 12pt

Average characters per line: 49-54

Alignment: Left

Margins: 12.7mm (top, left, right), 55mm (bottom)

Columns: 4

Gutter (for columns): 5mm

fig 05: text formatting in PDF (week 4  / 20/04/2022)

fig 06: text formatting with grids in PDF (week 4  / 20/04/2022)

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Task 2: Typographic Exploration & Communication (Text Formatting and Expression)

04/05/2022 - 11/05/2022 (Week 6 - 7)

fig 07: final outcome layout jpeg (week 7/ 11/05/2022)

	Lead in Text	Text
Font	Futura Std	Univers LT Std
Typeface	Book	45 Light
Font Size	13 pt	10 pt
Leading	-	12 pt
Paragraph Spacing	-	12 pt
Average characters per line	-	53-61
Alignment	-	Left
Margins	-	10mm
Columns	-	2 columns per spread
Gutter (for columns)	-	5mm

fig 08: Final outcome layout in PDF (week 7/ 11/05/2022)

fig 09: Final outcome layout with grids in PDF (week 7/ 11/05/2022)

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Task 3(A): Type Design & Communication

18/05/2022 - 01/06/2022 (Week 8 - 10)

fig 10: final outcome in jpeg (week 10/ 01/06/2022)

fig 11: final outcome in pdf (week 10/ 01/06/2022)

fig 12: final poster outcome in jpeg (week 11/ 08/06/2022)

fig 13: final poster outcome in PDF (week 11/ 08/06/2022)

Font : Bouboo

Typeface : Bouboo Regular

Font size :  100 pt 

Paragraph Spacing: 90 pt

Alignment: Center & Right

Generated font download link: Bouboo

fig 14: downloadable font (week 10/ 01/06/2022)

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Task 3(B): Type Design & Communication

01/05/2022 - 22/06/2022 (Week 10 - 13)

fig 15: final outcome B&W in PNG (week 12/ 15/06/2022)

fig 16: final outcome B&W in PDF (week 12/ 15/06/2022)

fig 17: final outcome colored in PNG (week 12/ 15/06/2022)

The design concept originally is a burst balloon, after feedbacks and feedbacks, attempts and attempts, I replaced it with a speech bubble to express a lot of people cheering for holiday. Next, I drew the text using brush tool with rounded edges. Besides, I also added little lines, shadows and highlights to enhance the whole sticker appearance. 

fig 18: final outcome colored in PDF (week 12/ 15/06/2022)

Sticker pack download link: https://t.me/addstickers/hoooliday

fig 19: screenshot of the sticker in Telegram (week 12/ 15/06/2022)

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FINAL REFLECTIONS:

Experience

I think overall is quite fun, as we are learning something new, for example typeface design, kerning & tracking and sticker design. I did faced a lot of challenges throughout the whole semester, attempts are made during the whole progress, so it's quite overwhelmed. Although it's exhausted, when submitted all the finals outcome, I found it so satisfying and fun, all the progress and efforts did paid off. The feedbacks sessions also do helped me to track my progress and my projects.

Observations

I found that typography is a subject that actually have a lot of details need to take care of, before this I didn't know that typography can be quite complicated sometimes and so much knowledge to learn. Doing the tasks do requires a lot of effort and be very detailed, as even a small mistake will affects a lot.

Findings

For this module, I learnt to be more careful, every details need to be take care. Overall I think the most challenging task is typeface design, as it requires a lot of effort, but it also the one that we can learnt a lot from. The kerning and tracking task is quite new for me, so I did learnt quite much from there. As I am not a person who loves to read, so the 'Further Reading' part do helps me to read in a way, helps me to improve reading and summarize. Thus, I quite appreciate it.